A Strategic Business Plan is much more than a tool to obtain financing. It is essential for setting a clear direction for your company, ensuring that your key leaders are aligned, and keeping both management and staff focused on achieving your business goals. Our Houston business planning services are designed to help you clarify your business direction, develop effective strategies, and ensure your business thrives.

A Strategic Plan is often needed when…

• Starting a new venture, product, or service
• Expanding a current organization, product, or service
• Buying a new business, product, or service
• Turning around a declining business

The Strategic Plan provides a comprehensive blueprint, detailing your company, its products, the competitive environment, management team, financial health, and business risks.

The plan allows you to

1. Identify and describe the target customer profile, features, advantages, and benefits of your new venture, product, or service.
2. Justify that your plans are credible by fully researching the need being filled with your new venture.
3. Develop marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. Examine market conditions, customer nature, competitors, sales potential, and projected results of your promotional campaigns.
4. Develop staffing plans including identifying the key players, skills, attitudes, and expertise needed to build the venture.
5. Develop management plans including full descriptions of management systems and timelines for implementation.
6. Develop financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.
7. Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other words, the perspective gained through your Strategic Business Plan can make a significant contribution to your company's success, and help you get the funding you require. Most lending institutions and private investors will not consider you without a solid financial plan.
8. Identify building and equipment needs including vendors and cost estimates.
9. Formulate company milestones including timelines for upcoming products and services in development.